Technical and Reporting Writing Are you looking to scale up a good practice with a simple, clear practice guide? Have evaluation results to present to donors? Or, an RFP for a grant your project needs? Do you have mandatory reporting requirements? I can help with that. What is Technical Writing? To paraphrase the STC:…
Content Marketing Writing Pop Quiz: Do you ever click past the commercials when you’re watching a show? Or ignore, or close, ads on your browser? Or, perhaps (gasp!), you have an adblocker installed on your phone or computer? If so, you’re not alone. Nearly half of internet users are using an adblocker, and the…
Ever sit on a one-legged stool? It’s actually possible. But it sure doesn’t support you the way a stool with three legs does. Look at much of the media and marketing messaging around ‘sustainability’, and you might think polar bears are its primary beneficiaries. Look solely at some business sustainability indexes, and you might not realize environment was even included in the definition of sustainability. But like that much-more-stable stool, sustainability has three pillars (or 4, or more, depending on which definition you favor), and failing to market each of those pillars can blunt your reach. At a minimum, sustainable systems, products, or practices should provide benefit not just environmentally…
Struggling with how to create content that draws your prospects in, and keeps them coming back for more? A surprisingly good place to start is reviewing the basics. Because another word to describe the basics of your content is Foundation. If you hit on these key pieces, your content has a good chance of catching – and keeping – your audience’s attention. Missing here can send readers away before they’ve realized you have just what they’re seeking. So here’s short list (we’ve all got enough on our minds right now, right?) of super simple basics, that can make a huge difference in whether a prospect digs into your content…
Do you need content that effectively communicates your message, but have limited time to produce it? Or struggle to find the words that really reach your audience? I can help! If you need to speak both expert and donor, or tech and user, I’ve got you covered. For most of my clients, writing isn’t your…
