Resources: Crisis and Suicide Prevention Hotlines.

Hope is real. HELP is real. Your story matters.   In the USA? Need help with thoughts of suicide or another crisis? Call 988, to reach someone who will listen and help.     Resources for immediate help, from TWLOHA: Crisis Text Line  Text TWLOHA to 741741 National Suicide Prevention Lifeline   800-273-8255   For hearing and speech impaired with TTY equipment: 800-799-4889 Español: 888-628-9454   National Child Abuse Hotline  800-422-4453 National Domestic Violence Hotline   800-799-7233 Rape, Abuse and Incest National Network (RAINN)  800-656-4673 The Trevor Project  866-488-7386 Veterans Crisis Line  800-273-8255  press 1

Image of an FMNR practitioner.

FMNR … now in French!

It’s been a big year for the FMNR Manual! You can now find it: in French, and also through the United Nations Decade of Restoration site. Please share with those in your network working in francophone countries.

How can case studies support your marketing?

Wondering how case studies can support your marketing goals? Maybe you have a new case study, but aren’t sure how to make the most of it. Or maybe you have a great CASE, and you know the story needs to be captured, but aren’t sure where to go from there. Here are a few handy tips to get you started, and you can find even more HERE. Case studies belong on your website Start with your homepage Your homepage may be the only page your visitors ever see, so it’s prime real estate for capturing their attention and offering social proof. Case studies are powerful tools for building credibility, inspiring…

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Image illustrating a damaged and a healthy environment in contrast.

5 Simple Tips for Marketing Sustainability [Even to conventional customers]

Ever sit on a one-legged stool? It’s actually possible. But it sure doesn’t support you the way a stool with three legs does. Look at much of the media and marketing messaging around ‘sustainability’, and you might think polar bears are its primary beneficiaries. Look solely at some business sustainability indexes, and you might not realize environment was even included in the definition of sustainability. But like that much-more-stable stool, sustainability has three pillars (or 4, or more, depending on which definition you favor), and failing to market each of those pillars can blunt your reach. At a minimum, sustainable systems, products, or practices should provide benefit not just environmentally…

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Make it easy for readers to love your content

Struggling with how to create content that draws your prospects in and keeps them coming back for more? A surprisingly good place to start is reviewing the basics. Because another word to describe the basics of your content is Foundation.   If you hit on these key pieces, your content has a good chance of catching – and keeping – your audience’s attention. Missing here can send readers away before they’ve realized you have just what they’re seeking. So here’s short list (we’ve all got enough on our minds right now, right?) of super simple basics that can make a huge difference in whether a prospect digs into your content…

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