FMNR … now in French!
It’s been a big year for the FMNR Manual! You can now find it: in French, and also through the United Nations Decade of Restoration site. Please share with those in your network working in francophone countries.
How can case studies support your marketing?
Wondering how case studies can support your marketing goals? Maybe you have a new case study, but aren’t sure how to make the most of it. Or maybe you have a great CASE, and you know the story needs to be captured, but aren’t sure where to go from there. Here are a few handy tips to get you started, and you can find even more HERE. Case studies belong on your website Start with your homepage Your homepage may be the only page your visitors ever see, so it’s prime real estate for capturing their attention and offering social proof. Case studies are powerful tools for building credibility, inspiring…
Earth Day 2021
Happy Earth Day! Looking to make Earth Day an all-year event? Here are a few fantastic resources: The World Environment Day (5 June!) Ecosystem Restoration Playbook Earth Day Website The FMNR Manual And some fantastic films available on Netflix and other platforms – Kiss the Ground – fall in love with the soil that supports you. Brave Blue World – is the water crisis avoidable? It might just be. The Man Who Stopped the Desert – still wondering if one person can make a difference? You’ll have no doubts after this delightful film. Planeat – if the science doesn’t convince you, watching a 70-something Colin Campbell garden like his…
5 Simple Tips for Marketing Sustainability [Even to conventional customers]
Ever sit on a one-legged stool? It’s actually possible. But it sure doesn’t support you the way a stool with three legs does. Look at much of the media and marketing messaging around ‘sustainability’, and you might think polar bears are its primary beneficiaries. Look solely at some business sustainability indexes, and you might not realize environment was even included in the definition of sustainability. But like that much-more-stable stool, sustainability has three pillars (or 4, or more, depending on which definition you favor), and failing to market each of those pillars can blunt your reach. At a minimum, sustainable systems, products, or practices should provide benefit not just environmentally…
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