Business and content strategy can be difficult to nail down – especially if strategy isn’t your main focus. Even a large-scale document process can give your team headaches if this isn’t their primary area of expertise. If you are planning (or stuck on – hey, it happens) a strategy or document process and would like…
Wondering how case studies can support your marketing goals? Maybe you have a new case study, but aren’t sure how to make the most of it. Or maybe you have a great CASE, and you know the story needs to be captured, but aren’t sure where to go from there. Here are a few handy tips to get you started, and you can find even more HERE. Case studies belong on your website Start with your homepage Your homepage may be the only page your visitors ever see, so it’s prime real estate for capturing their attention and offering social proof. Case studies are powerful tools for building credibility, inspiring…
Content Marketing Writing Pop Quiz: Do you ever click past the commercials when you’re watching a show? Or ignore, or close, ads on your browser? Or perhaps (gasp!), you have an adblocker installed on your phone or computer? If so, you’re not alone. Nearly half of internet users are using an adblocker, and the…
Ever sit on a one-legged stool? It’s actually possible. But it sure doesn’t support you the way a stool with three legs does. Look at much of the media and marketing messaging around ‘sustainability’, and you might think polar bears are its primary beneficiaries. Look solely at some business sustainability indexes, and you might not realize environment was even included in the definition of sustainability. But like that much-more-stable stool, sustainability has three pillars (or 4, or more, depending on which definition you favor), and failing to market each of those pillars can blunt your reach. At a minimum, sustainable systems, products, or practices should provide benefit not just environmentally…
Struggling with how to create content that draws your prospects in and keeps them coming back for more? A surprisingly good place to start is reviewing the basics. Because another word to describe the basics of your content is Foundation. If you hit on these key pieces, your content has a good chance of catching – and keeping – your audience’s attention. Missing here can send readers away before they’ve realized you have just what they’re seeking. So here’s short list (we’ve all got enough on our minds right now, right?) of super simple basics that can make a huge difference in whether a prospect digs into your content…