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Category:Sustainability

Earth Day 2021

Happy Earth Day! Looking to make Earth Day an all-year event? Here are a few fantastic resources:   The World Environment Day (5 June!) Ecosystem Restoration Playbook Earth Day Website The FMNR Manual And some fantastic films available on Netflix and other platforms – Kiss the Ground – fall in love with the soil that supports you.  Brave Blue World – is the water crisis avoidable? It might just be. The Man Who Stopped the Desert – still wondering if one person can make a difference? You’ll have no doubts after this delightful film. Planeat – if the science doesn’t convince you, watching a 70-something Colin Campbell garden like his…

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Image illustrating a damaged and a healthy environment in contrast.
Category:Content, Sustainability, Writing

5 Simple Tips for Marketing Sustainability [Even to conventional customers]

Ever sit on a one-legged stool? It’s actually possible. But it sure doesn’t support you the way a stool with three legs does. Look at much of the media and marketing messaging around ‘sustainability’, and you might think polar bears are its primary beneficiaries. Look solely at some business sustainability indexes, and you might not realize environment was even included in the definition of sustainability. But like that much-more-stable stool, sustainability has three pillars (or 4, or more, depending on which definition you favor), and failing to market each of those pillars can blunt your reach. At a minimum, sustainable systems, products, or practices should provide benefit not just environmentally…

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