Content Marketing Writing

Pop Quiz:

1. 1. Do you ever click past the commercials when you’re watching a show?
   2. Or ignore, or close, ads on your browser?
   3. Or, perhaps (gasp!), you have an adblocker installed on your phone or computer?

If so, you’re not alone. Nearly half of internet users are using an adblocker, and the numbers continue to climb.

So, if you, and I, and a few hundred million of our closest prospective customers, are ignoring, closing, or blocking ads, how is a business supposed to get your message out?

One extremely successful path is content marketing.

What is Marketing Content?

Marketing content is any form of information you produce that intentionally, strategically provides useful, valuable information that your customers and prospective customers need, with the goal of positioning you organization as a solution provider. 

It serves to make your name known to the people who consume it – through reading, watching, listening – and, done right, it builds their confidence in your business, organization, products, and services, but it isn’t focused on selling.

Marketing content is a means of drawing customers to you, because they’ve come to view you as a source who provides value and helps them solve problems, rather than pushing your ads on them.

The types of marketing content I write include:

•     Case Studies, Customer Success Stories, and Impact Reports
•     White papers
•     E-books
•     Blog and social media posts, and articles
•     Press releases, brochure and information packet text, infographic text

If you have questions, are looking for something I’ve not listed, or would like to talk about a writing project, please get in touch.