Business and content strategy can be difficult to nail down – especially if strategy isn’t your main focus. Even a large-scale document process can give your team headaches if this isn’t their primary area of expertise. If you are planning (or stuck on – hey, it happens) a strategy or document process and would like…
Content Marketing Writing Pop Quiz: Do you ever click past the commercials when you’re watching a show? Or ignore, or close, ads on your browser? Or perhaps (gasp!), you have an adblocker installed on your phone or computer? If so, you’re not alone. Nearly half of internet users are using an adblocker, and the…
Wondering if we’re a good fit? I offer a free 30-minute online consultation to make it pretty painless to decide if you’ll be comfortable working with me. But here’s a typical project process: We chat about your project. During our initial conversation we talk about your project goals, scope, budget, and timelines. I answer any…
Case Studies (also known as success stories and impact stories, depending on your field and goals) are an excellent way to build trust with prospective customers by providing them with an intimate look into how your product, service, or practice has worked for someone else. Why are case studies important in marketing and donor…
I collaborate with businesses, teams, researchers, marketers, and practitioners to help you create compelling content that meets the needs of your readers: Helping you determine the best approach for your project, then turning your data, stories, and technical expertise into documents that accomplish your goals. Managing projects in ways that let you and your team…
